The Ad Observatory is a project of NYU Cybersecurity for Democracy and provides access to explore political advertising across Meta, including Facebook and Instagram. Search by keywords, a topic, sponsor, or region to see an analysis on spend, messaging trends, and more.
(report run for data from January 1st, 2022 up to October 18th, 2022)
Spend by week by partisan lean
Sources: Spending data from Meta Ad Library Reports. Partisan lean from OpenSecrets and Cybersecurity for Democracy analysis based on sponsor’s profile on political campaign spending.
Spend by ad type and partisan lean
Sources: Meta Ad Library; Meta Ad Library Reports; Ad type determined by Cybersecurity for Democracy, based on analysis of ad content for outbound links and button text.